From laptops to cars, when making a purchase it is easy to spend hours and hours reading reviews online and still somehow be none the wiser. So, when it comes to picking the right kind of hearing aid, it pays to visit a hearing specialist. They can guide you through the different styles available and how each of them meets your particular set of needs. That’s exactly what we do at Physicians Hearing Care.

We’ve put together this whistlestop tour through the different kinds of hearing aids you can get with us today.


BTE with earmold

BTE stands for ‘behind the ear’. BTEs with earmolds provide effective treatment for mild to severe hearing loss. They are shaped to follow the contours of the outer ear, with features such as volume control and a program button housed within the main body.


Receiver in the canal (RIC)

Also great for hearing loss across the full range, these hearing aids have the speaker built into the ear tip, instead of the main body.


Full shell or in the ear (ITE)

ITEs fill the outer bowl of the ear and their design allows features such as directional microphones to be included, as well as large receivers that can be used for severe hearing loss.


In the canal (ITC)

ITCs sit in the lower part of the outer bowl of the ear and, despite being smaller than ITEs, can still accommodate volume control and directional microphones. They are used to treat mild to moderate hearing loss.


Completely in the canal (CIC)

Also ideal for treating mild to moderate hearing loss, these hearing aids are even smaller than ITCs. Fitting completely in the ear canal, they are almost entirely hidden from view.


Invisible in the canal (CIC)

The ultimate in discretion for those with mild to moderate hearing loss, CICs sit past the ear canal.

When it comes to choosing the right hearing aid, all you need to do to find the perfect match is visit us at Physicians Hearing Care. We’ll carry out a thorough assessment of your hearing and talk to you about your needs and expectations.

We also offer tailored care plans; Essential, Smart, Signature and All-inclusive. Whichever plan you pick, you can look forward to a scheduled service plan and an extensive loss, damage and repair warranty.

Book your hearing test now and start your journey towards better hearing today.

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Dr. Kalyn Bradford Au.D.

Dr. Kalyn Bradford is the director of hearing aid services here at Physician's Hearing Care. She completed her externship with Physician's Hearing Care in 2013 and subsequently joined the practice in 2014 after graduating with her doctoral degree in audiology from Louisiana Tech University. She joined PHC as a clinical audiologist, where she performed comprehensive audiological exams and specialized in helping patients to hear better using the latest hearing aid technology available. She has carried that experience into her current role as director of hearing aid services, where she does an excellent job managing the audiologists to ensure that all patients are treated with the best hearing care possible.